Skip to content
Big Flare Blog
Facebook Ads

Facebook Ads

9 posts tagged “Facebook Ads”

Meta Ads vs Google Ads for Ecommerce: The Demand Generation vs Demand Capture Framework article cover image
google ads ecommerce ppc strategy

Meta Ads vs Google Ads for Ecommerce: The Demand Generation vs Demand Capture Framework

If you're trying to decide whether to put your ecommerce advertising budget into Meta Ads or Google Ads, I need you to understand something first. This isn't just a platform choice. This is a strategic decision that

Read More →
google ads ecommerce facebook ads

Meta Ads Bid Cap vs Cost Cap: What Happens When You Switch (And Why Your CPA Might Spike)

I see this question come up constantly in ecommerce communities: "I switched from cost cap to bid cap on Meta Ads and my CPA went through the roof. What happened?" It happened to a client recently. They had a solid cost

Read More →
google ads ecommerce facebook ads

Meta Ads Landing Page Testing: How to Run A/B Tests Without Resetting the Learning Phase

Here's a problem I see ecommerce store owners wrestle with constantly: You finally have a winning ad in Meta. It's performing beautifully. Conversions are flowing. Life is good. Then you have a thought. "What if I could

Read More →
How To Structure Ad Agency Compensation Simply and Transparently article cover image
google ads ppc strategy facebook ads

How To Structure Ad Agency Compensation Simply and Transparently

This week’s blog post is all about agency compensation, specifically, how to stop your payment structure from turning into a monthly argument about attribution and profit. I was replying to a thread recently from

Read More →
How I Use AI to Work Smarter, Not Harder in Ecommerce Advertising article cover image
google ads ecommerce shopping ads

How I Use AI to Work Smarter, Not Harder in Ecommerce Advertising

I’ve been using AI to streamline my agency’s work, create better content, and make smarter decisions. In 2025, if you’re not leveraging AI in your ecommerce business, you’re making life harder than it needs to be.

Read More →
How to Set Up a Google Ads Campaign That Actually Makes Money article cover image
google ads ecommerce ppc strategy

How to Set Up a Google Ads Campaign That Actually Makes Money

Running Google Ads for the first time? If you get it right, it’s one of the best ways to drive leads and sales. If you get it wrong… well, you’ll probably burn through your budget faster than you can say "conversion

Read More →
This Is KILLING Your Meta Ads Performance article cover image
google ads facebook ads

This Is KILLING Your Meta Ads Performance

Elevate your Meta Ads with tips on battling creative fatigue. Learn identification, combat strategies, and ways to keep ads fresh for conversions.

Read More →
$1.5M in Monthly Revenue by Taking a FB Ads-Dependent Ecom Brand to Google Display Network article cover image
google ads ecommerce ppc strategy

$1.5M in Monthly Revenue by Taking a FB Ads-Dependent Ecom Brand to Google Display Network

If you are an Ecommerce brand that’s already successfully running prospecting traffic via Facebook Ads, you should consider using those same strategies on Google Display Network. In this case study we show you exactly

Read More →
Facebook Ads vs Adwords: Which One Is Better For Growing Your Ecommerce Store? article cover image
google ads ecommerce facebook ads

Facebook Ads vs Adwords: Which One Is Better For Growing Your Ecommerce Store?

Should you spend your Ecommerce marketing budget on Adwords or Facebook Ads? If you have ever wondered this then read on to find out our detailed analysis of the pros and cons of each platform.

Read More →

Ready to Talk?

If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.

Free Growth Roadmap

No commitment required. Our Founder, Daryl, will personally review your account.