Google Ads Management
Google Ads Built for Ecommerce
Google Ads management built for Ecommerce. We handle Search, Shopping, Performance Max, YouTube, Display, and Demand Gen, so you can focus on running your business while we scale your revenue profitably. With $150M+ in Ecommerce revenue generated through Google Ads, we know what works and what's a waste of your ad spend.
Google Ads Services for Ecommerce
Six campaign types, one specialist team. We build and manage the full Google Ads stack for Ecommerce brands that are serious about growth.
Google Search Ads
Search campaigns that capture high-intent buyers at the moment they're looking for your products. We build tightly structured campaigns around profitable keywords, eliminating wasted spend on terms that don't convert.
- Query mining
- Bid strategy
- Negative keywords
Google Shopping Ads
Shopping is the backbone of most Ecommerce ad accounts. We segment your product feed by performance, margins, and seasonality, then bid accordingly. The result: more revenue from your best products without overspending on the rest.
- Feed optimisation
- Merchant Center
- SKU sculpting
Performance Max
Performance Max can be a black box or a profit engine depending on how you set it up. We structure PMax campaigns with proper asset groups, audience signals, and feed optimisation so Google's automation works in your favour, not against it.
- Asset groups
- Audience signals
- New customer goals
YouTube Ads
Video campaigns that drive measurable revenue, not just views. We use YouTube to reach new customers at scale, retarget site visitors, and build brand awareness. This is all tied to real conversion data so you know exactly what's working.
- Creative testing
- Audience layering
- Remarketing
Google Display Ads
Display campaigns focused on strategic remarketing and audience targeting. We use Display to stay in front of shoppers who've visited your site but haven't purchased yet, keeping your brand visible without burning budget on low-quality placements.
- Audience exclusions
- Placement control
- Lifecycle flows
Demand Gen
Google's Demand Gen campaigns put your products in front of new audiences across YouTube, Gmail, and Discover. We use these to fill the top of your funnel with qualified traffic that converts downstream.
- Creative sequencing
- Offer testing
- Incremental growth
How We Manage Your Account
Most agencies set up your campaigns and check in once a week. We don't work that way.
Every Big Flare client gets a dedicated account team — a senior account manager and an account optimiser — who know your business, your margins, and your goals. Your account is actively managed, not left on autopilot.
We're a 7-person team across Europe and Asia, managing $10M+ in ad spend annually. Small enough that every client matters, experienced enough to handle complex accounts at scale.
What's included
-
Account setup and restructuring
Full build or audit of your existing campaigns, conversion tracking, and feed optimisation
-
Daily optimisation
Bid adjustments, search term reviews, budget reallocation, and performance monitoring every working day
-
Dedicated account team
A senior account manager as your single point of contact, plus a dedicated account optimiser handling day-to-day execution. Both available via Slack or email
-
Ongoing strategy
Regular strategy reviews to identify new opportunities, test new campaign types, and respond to market changes
-
Transparent reporting
Clear, honest reporting on what's working, what isn't, and where your money is going
-
Founder oversight
Daryl personally reviews accounts and steps in on strategic decisions. You're not handed off to a junior and forgotten about
Results we've delivered
Real Numbers from Real Ecommerce Brands
No vanity metrics. Every result below is from a real client account we actively managed.
$10K to $723K in Monthly Revenue
Manta Sleep scaled from $10K to $723K in monthly revenue at 467% ROAS. A complete transformation of their Google Ads account from underperforming to their highest-revenue acquisition channel.
Read case study →+$1.46M Increase in Monthly Revenue
Block Blue Light achieved 563% ROAS by restructuring their campaigns around product profitability and scaling aggressively on what worked.
Read case study →$0 to $2.8M in Revenue
An outdoor sports brand launched on Google Ads with no existing paid search presence. We built the entire account from scratch and scaled to $2.8M in revenue at 6X ROAS.
Read case study →+588% Profit Increase
A premium food company went from 481% to 1,358% ROAS after we rebuilt their account. Not just more revenue. Dramatically more profit on every dollar spent.
Read case study →No commitment required. Daryl will personally review your account and show you what's possible.
Who this is for
Built for Serious Ecommerce Brands
Big Flare works with Ecommerce brands doing $500K+ in annual revenue. Our clients are typically businesses spending $5K+/month on Google Ads (or ready to), run by founders and business owners who are the decision-maker on ad spend.
We work across niches including beauty and skincare, health supplements, food and beverage, outdoor sports, bedding and sleep, eyewear, gifting, and more, with clients across the USA, UK, and Australia.
If you're starting from scratch or spending under $5K/month, Daryl's YouTube channel is the best place to start. He shares the same strategies his team implements for Big Flare clients every week.
Get started
Get Your Free Growth Roadmap
If you're spending on Google Ads and not sure you're getting everything you should be, let's talk. We'll review your account, identify what's working, and show you where the opportunities are.
No commitment required. Daryl will personally review your account and show you what's possible.