$150M+
in Ecommerce revenue generated through Google Ads
About Daryl Mander
Google Ads Specialist for Ecommerce
I've spent 18 years helping Ecommerce brands scale profitably through Google Ads. As founder of Big Flare, I've generated over $150M in client revenue, and I share the same strategies my team uses for clients every week on my YouTube channel, where thousands of Ecommerce advertisers tune in for expert Google Ads insights.
I built Big Flare to do one thing well: run Google Ads for Ecommerce brands that are serious about growth. We specialise in Ecommerce, working with brands across every niche from beauty and health supplements to outdoor sports and premium food.
Track record
The numbers tell the story better than I can
$40M
in Ecommerce revenue generated in a single year
$10M+
in ad spend managed annually
100+
Ecommerce brands helped scale profitably
18 Years
of Google Ads experience
13+ Years
running Big Flare
$500K+/mo
single-account ad spend managed
USA · UK · AU
clients across three continents
Headline results
These are three results that show what my team and I do day in, day out:
Background
How I got here.
Early career
I started in traditional media buying, working with brands like 20th Century Fox and AOL. That gave me a foundation in how advertising actually works: budgets, targeting, and measuring what comes back.
When digital took over, I was already deep in it.
Agency experience
From there, I helped build two UK-based online advertising agencies from the ground up. I learned what it takes to run accounts at scale, manage client relationships, and deliver results consistently — not just in month one, but year after year.
Big Flare
I founded Big Flare because I wanted to focus entirely on what I do best: Google Ads for Ecommerce. Big Flare has been a remote company since day one, with a 7-person team across Europe and Asia.
We focus almost exclusively on Ecommerce brands, and that specialism is the reason we can deliver results that generalist agencies cannot.
Beyond Google Ads
Outside of work, I'm into fitness — triathlons, CrossFit, weightlifting, martial arts — and I've been a lifelong video game player.
I see Google Ads as the ultimate strategy game: you make plans, optimise campaigns, implement strategies, and watch real-world results unfold as clients' businesses grow. Except in this game, the stakes are real, and the wins are genuinely rewarding.
Topics of expertise
- Google Ads and PPC management
- Performance Max vs. Standard Shopping
- Bid strategy and budget optimisation
- Scaling Google Ads accounts profitably
- AI and automation in Google Ads
- Ecommerce growth strategies
- Google Shopping feed optimisation
- Conversion tracking and attribution
- YouTube Ads for Ecommerce
YouTube and content
I share everything I know.
The strategies I teach publicly are the same ones my team implements for paying clients. That is not an exaggeration.
Most agencies guard their methods. I give mine away for free. If you can watch the videos and do it yourself, brilliant — I genuinely want that for you. And if you'd rather have my team handle it while you run your business, that option is there too.
338,248+
Total views
241
Videos published
Visit the YouTube channel
A fast way to judge whether the advice feels practical, senior, and relevant to your growth stage.
Google Ads for Ecommerce brands
Topics covered
Performance MaxShopping AdsBid strategyAccount structureROAS scalingFeed optimisation
Press and features
Featured in.
Daryl has been featured on leading industry podcasts and business platforms, sharing his approach to building a remote agency and scaling Ecommerce brands through Google Ads.
Tropical MBA
Building a remote agency — how Daryl scaled Big Flare as a fully distributed team across Europe and Asia.
Ecom Exits
Maximising bottom-of-funnel traffic for profit — Google Ads strategies for Ecommerce brands preparing for exit.
Starter Story
How Daryl built Big Flare from freelance work into a full-scale Google Ads agency specialising in Ecommerce.
Work with Daryl
18 years of Google Ads experience, focused on your growth.
If you're running an Ecommerce brand and want Google Ads managed by someone who has helped over 100 brands grow, let's talk. No commitment required — Daryl will personally review your account and show you what's possible.
Get Your Free Growth Roadmap
No commitment required. Daryl will personally review your account and show you what's possible.