$1.46m Increase In Monthly Revenue and a 563% ROAS For Block Blue Light With Google Ads

Block Blue Light is a science and research-backed retailer of blue-blocking glasses. Their mission is to pioneer light-based technologies that promote better sleep and overall health. They have grown from humble beginnings in New Zealand to being a world class brand of Blue Light Glasses and Sleep Friendly Lighting products backed by science.

Before working with us, Block Blue Light had struggled to get Google Ads revenue above $20K per month. They had seen solid growth in their Facebook Ads but Google had lagged behind and they recognised the need for a true Google Ads expert to help them push past this plateau.

What We Did

• Implemented a tiered Performance Max campaign structure.

• Launched standard Shopping campaigns for some products.

• Created detailed search campaign structure with separate campaigns by product type and destination.

• Enhanced product feed and optimised titles.

• Launched YouTube remarketing campaigns.

• Launched cold-audience YouTube campaigns.

• Scaled profitable non-brand traffic.

The Results