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Case Study
Beauty & haircare

+$229K Annual Revenue

Big Flare increased revenue by $229K and massively expanded non-brand performance for Better Not Younger with a more disciplined Google Ads structure.

+$229K

Annual revenue increase

+571%

Non-brand revenue

Google Ads

Channel

+$229k Annual Revenue For Better Not Younger With Google Ads

Better Not Younger is a haircare brand for women over 40. Their philosophy is to change the narrative around ageing - that women's hair changes as they age, and that a different set of treatments is needed for ageing hair. Every one of their products is 100% vegan, paraben-free, sulfate-free and cruelty-free and formulated to meet the needs of ageing hair, scalps or inner health.

What We Did

  1. Smart Shopping Ads - ROAS Tiered Campaigns

  2. Lead Generation for Follow up With Email Marketing Campaigns

  3. Non-Brand Expansion Using Phrase Match and Dynamic Search Ads for Keyword Discovery

  4. Performance Max Campaigns

The Results

More proof

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