22 posts tagged “Shopping Ads”
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
Before you blame Google's algorithm for disappointing Shopping Ads performance, check your product feed first! After auditing hundreds of Google Ads accounts over 12+ years, I can tell you with certainty: When Shopping
Performance Max is not a replacement for Standard Shopping. Here is how to decide which campaign type belongs where in your Google Ads account — and how to use both without them fighting each other.
Why Retargeting Deserves Your Attention I’ve audited hundreds of ecommerce accounts and I keep seeing the same problems ruin what should be one of your most profitable campaigns in Google Ads. Retargeting, done
Let’s talk about something I see a lot of ecommerce brands get wrong… Running Google Shopping ads on their own brand name. Most people ask me something along the lines of: “Should I run Google Shopping ads on my brand
Today, let’s talk about one of the most common ecommerce Google Ads questions I get: Should I use Standard Shopping or Performance Max? If you’ve got a Google Merchant Centre account and you’re trying to run product ads
This week, we’re talking about a sneaky little problem that’s been silently killing Google Shopping ads for ecommerce stores running in multiple countries. If you’ve ever seen those infuriating “price mismatch” errors
Want to boost your Google Shopping conversion rates with just a few clicks? There’s a simple setting inside Google Merchant Centre that most people aren’t using: It lets you send shoppers directly from a Google Shopping
There’s a tiny little setting inside Google Merchant Centre that can seriously improve your Shopping Ads and almost nobody is using it. I’m talking about Product Highlights . It takes less than a minute to set up. But
Let me show you what a high-performing, high-spending ecommerce Google Ads account really looks like. This is a peek behind the curtain at one of our client accounts at Big Flare where we’re spending over $100,000/month
I’ve been using AI to streamline my agency’s work, create better content, and make smarter decisions. In 2025, if you’re not leveraging AI in your ecommerce business, you’re making life harder than it needs to be.
There’s one single setting in Google Ads that I guarantee, if adjusted correctly, WILL increase your Shopping Ads profit. This is something I’ve applied across every single Google Ads account I’ve worked on in my 10+
When your Google Merchant Centre gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results
Let’s talk about every major Google Ads update from this past year and what they mean for ecommerce businesses. With shopping ads being the dominant revenue driver for most ecommerce Google Ads accounts, staying ahead
Ever wondered how to get more out of your Google Ads Shopping campaigns without spending more on fancy tools? Well, today I’ve got something for you that I think you’ll love. I’m giving away a free AI tool I created,
I recently stumbled upon an excellent report in Google Ads called the Merchant Excellence Report. Although it's not available to everyone (you have to be spending over $100K on Shopping Ads within the EU), there's so
I'll teach you the ins and outs of both types of Shopping Ads in Google and help you decide which one to use for your Ecommerce business. There's no right or wrong answer to this question and in every case, it depends
Learn the 5 Google Shopping Ads optimisation tactics that no one else is telling you, that have turned HUGE profits for our e-commerce store clients.
Running an Ecommerce store and NOT already using Google Shopping ads? Look no further than this comprehensive, ultimate guide to Google Shopping.
You may have set up your Google Merchant Centre account to get your Google Shopping campaign running, but did you know that there's a little-known, oft-underused little goldmine in your account called Google Merchant
Optimising your data feed for Google Shopping may sound boring and unsexy, but it's the key to unlocking the potential profit that you are currently missing out on.
Creating a data feed for your Ecommerce products is an important first step to getting your Google Shopping campaign started. Our guide will take you through how to do this in an easy-to-follow, step-by-step fashion.
If you're an Ecommerce brand looking for a Google Ads team that actually has the time and expertise to grow your account, we'd like to hear from you.
Free Growth RoadmapNo commitment required. Our Founder, Daryl, will personally review your account.