25% Increase in Sales With 30% Higher ROAS for a Gifting and Delivery Brand

The Flower Yard, London, is located off the famous Kings Road in Chelsea. They are nationwide florist and deliver across the UK, offering a high standard of modern, classic and innovative florist designs.

When Flower Yard starting working with Big Flare, they were self-managing their Google Ads account, and their weekly revenue had plateaued. Their owner, Robert, was valiantly trying to keep up with all the latest updates and best practices in Google Ads, whilst also managing his growing and busy business. No easy feat! Within Google Ads, all the easy growth levers had already been pulled, and it would take a team of dedicated experts to be able to unlock the next level of growth.

What We Did

We completely restructured Flower Yard’s Google Ads account using the Big Flare Way:

• Consolidation of existing numerous small Search campaigns.

• Elimination of duplicate keywords.

• Launched new, better-structured Search campaigns.

• Addition of new keywords.

• Created and launched Shopping campaigns with a tiered structure.

• Enhanced their product feed with all essential attributes.

• Created negative keyword lists to exclude irrelevant search terms to clean up traffic and improve ROAS.

• Created and launched Performance Max campaign optimisations, including assets and audiences.

The Results

• 25% increase in sales

• 23% increase in revenue

• 30% increase in ROAS