From $94K to $150K Monthly Revenue With 30% Increase In ROAS For Packeze

Packeze proudly operates out of Houston, Texas and provides custom-branded moving boxes, shipping supplies, banners, pens, tumblers and more for e-commerce stores. They help e-commerce stores transform ordinary products into micro-billboards and advertising and branding power.

Packeze came to us with a goal to increase their ROAS while increasing profitability. Both their ROAS and their revenue had been plateaued for months before hiring Big Flare, and a primary goal they had was to focus on steady improvement of both monthly revenue and return on ad spend.

What We Did

We did a complete Big Flare Way revamp of Packeze’s Google Ads:

• We completely restructured Packezes’ Performance Max campaigns and moved different products to different campaigns depending on their performance

• We have also updated all assets, audience signals and search themes in Pmax campaigns

• Updated the GMC feed, including tiles and key attributes.

• Set up and tested Search campaigns and then scaled them.

• Improved landing page headlines and descriptions, which helped increase Quality Score and generate more revenue from Search campaigns.

• Launched Shopping campaigns using a tiered structure to scale products generating higher revenue.

• Tested a Demand Gen campaign and also created new conversion events for Demand Gen.

• Updated all ad extensions to align them with the new campaign messaging.

• We were making strategic changes to bid strategies and budgets that have helped us achieve a consistent increase in revenue while keeping ROAS on target.

The Results

• Scaled revenue from $94K to $151K in 6 months.

• This represents a +61% increase in revenue.

• ROAS also increased by +30% during the same period.